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Nike has BANNED midnight releases
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TCMan5190 View Drop Down
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Posts: 10779 		Post Options Post Options   Quote TCMan5190 Quote  Post ReplyReply Direct Link To This Post Topic: Nike has BANNED midnight releases
    Posted: 14 April 2012 at 10:41am
Nike has banned midnight releases for retailers effective immediately among other rules regarding releases.

Pre-Selling, Reserving and taking Pre-Orders has also been BANNED. 

The BAN on midnight releases is for INSTORE releases.

Nike has suggested Raffle & Lottery systems for highly anticipated releases for stores who are not sure how to handle.

Nike just stated "Release policy changes were made in part for Consumer, Employee, and Public Safety among other concerns".

Thoughts?


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Posts: 15830 		Post Options Post Options   Quote solejordan23 Quote  Post ReplyReply Direct Link To This Post Posted: 14 April 2012 at 11:21am
Pre-Selling, Reserving and taking Pre-Orders- i agree with this as when release date arrives, you come to find out no pairs are available since the are all reserved or spoken for already.
 
 
Nike has suggested Raffle & Lottery systems for highly anticipated releases for stores who are not sure how to handle- simple solution is if u have 12 pairs of a highly sought after shoe the first 12 to line up gets them on release day or hand out 12 bans, and have police presence for anyone loafers tryin to jack pp or hang around.
 
 
wat always get me is 100 ppl lined up for only about 20 or so pairs in the store. i mean seriously it's not like 80 others pairs will magically appear
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Posts: 10779 		Post Options Post Options   Quote TCMan5190 Quote  Post ReplyReply Direct Link To This Post Posted: 14 April 2012 at 11:43am
doesn't nike not allow stores to tell how many pairs they have?

I don't see how banning midnight releases helps anything. all it does is push it back to store opening and having people camp all night. 

Stores will never stop reserving pairs, thats always been against the rules but they always still do it.

NT seattle has been doing a wristband thing where they tweet at a random time a day or 2 before the release date to come down and reserve your size. while a lot of people get screwed over cause of it, it also eliminates lining up and all the cutting and reserving spots that occurs


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Posts: 3296 		Post Options Post Options   Quote gonzo4of9 Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2012 at 12:07am
Effing weak.... this press release changes very little
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Posts: 7147 		Post Options Post Options   Quote jorge88 Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2012 at 3:26am
Last week my source told me that NIKE will start keeping track of ALL the sales from shops. I always thought they did that already, apparently not. A whole new system is going to be in play to help track everything. From what I got....nike will really be the doing their "big brother" business. If a store isn't moving a shoe, nike will demand it back to reallocate..or something like that. I need to hit him back about this cause I didn't pay too much attention while drinking.


Edited by jorge88 - 15 April 2012 at 3:28am

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Posts: 23850 		Post Options Post Options   Quote 1FLASH1 Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2012 at 8:58am
i think its good...hopefully itll bring down all the damn violence going on with this crap, they need to do a better job of supplying the demand if they are really trying to fix the problem
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Posts: 3296 		Post Options Post Options   Quote gonzo4of9 Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2012 at 10:37am
Originally posted by 1FLASH1

i think its good...hopefully itll bring down all the damn violence going on with this crap, they need to do a better job of supplying the demand if they are really trying to fix the problem


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Posts: 10779 		Post Options Post Options   Quote TCMan5190 Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2012 at 1:01pm
Originally posted by jorge88

Last week my source told me that NIKE will start keeping track of ALL the sales from shops. I always thought they did that already, apparently not. A whole new system is going to be in play to help track everything. From what I got....nike will really be the doing their "big brother" business. If a store isn't moving a shoe, nike will demand it back to reallocate..or something like that. I need to hit him back about this cause I didn't pay too much attention while drinking.

I thought they did it already too. maybe it's just footlocker that tracks sales and reallocates when one place isnt selling all of theirs. I know my footlocker has gotten restocks from others

Originally posted by 1FLASH1

i think its good...hopefully itll bring down all the damn violence going on with this crap, they need to do a better job of supplying the demand if they are really trying to fix the problem

I agree but the amount of shoes they've released is relatively high. Hundreds of pairs of concords and cements, for example, at the big footlockers/champs. Let alone niketown. I know they could always make more. The main thing is the resellers. If people would stop paying reseller prices then resellers would stop buying up all the pairs and those who actually want the shoes would get em


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Posts: 3296 		Post Options Post Options   Quote gonzo4of9 Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2012 at 1:42pm
I have a few suggestions for cutting down on the foolishness surrounding sneaker releases:

A) Have a preset release date that stays the same for an extended amount of time. Ex: Let's just say June 23 is the release date of SJ XIs. That's June 23 every year. Every year on June 23 you know the SJs are gonna drop. Everywhere.
Pros-
1)Shoes drop on a scheduled date every year so you know if you miss them it's cool they'll be back next year.
2)Nobody gets raped on resale because the supply is steady.
Cons-
1)The supply is steady so uppity sneakerheads will get mad at the lack of exclusivity, but if you're really into sneakers you live by the motto "Buy What You Like" so exclusivity is not a factor.

B) Nike(and whoever else) should allow customers to "subscribe" to sneakers. A system based on tiers would determine how many/which releases would be available to the customer. Gold account gets X-ammount, Silver gets X-amount minus 5. So forth and so on. I'm sure the prices could get crazy but if you do the math, the amount a person spends on new releases every year is crazy too. Especially if we're talking RD pickups.
Pros-
1) Shoes on your doorstep before or on RD
2) No lines, no camping, no refreshing on the computer, no hassles at all.
Cons-
1) Coming up with $500-$2000 a year to put down at once on shoes
 
 
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Posts: 10779 		Post Options Post Options   Quote TCMan5190 Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2012 at 2:22pm
interesting suggestions gonzo

I think Nike would be more inclined to go with plan B rather than A. If they released a shoe multiple years in a row then they wouldn't make much profit after the first release so it wouldn't make much sense business wise. 

I could see them doing plan B mainly cause that could make them a lot more money. Best case scenario for us would be 1 fee and you get X amount of releases guaranteed with that money. 
But they would probably go with a 1 time fee gets you access to BUY X many releases. They could make just as much money charging say $200 for a year subscription and lowering retail back to what it was for those people. you could preorder your size and nike makes that many pairs for those people and still release em at stores. 
tho if that actually happened they would probably charge $500+ and still charge high retail plus shipping and everything for each release


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Posts: 6174 		Post Options Post Options   Quote Sha Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2012 at 3:27pm
Preordering to me is almost like Gonzo's plan B- I liked the preordering idea. If you really want the shoe you pay in advance so you avoid foolishness when they drop. Yes, it takes away from the release day joy of walking in and grabbing a pair but with all the foolishness, ppl lining up for months, days, hours before release, most people don't get the joy anyway.
 
It also cut out those kids who just save their money or sell shoes before the line up begins- get to the line first with their boys and buy up like 10 pairs. Most of those kids can't drop the money months in advance b/c they rely on selling off their shoes 1st to recylce the hustle.
 
Midnight releases though, I don't think will deter much.
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Posts: 24521 		Post Options Post Options   Quote X SalviOutlaw X Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2012 at 3:40pm
Nike created this problem by not making enough pairs.

Simple solution, make more.
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Posts: 3296 		Post Options Post Options   Quote gonzo4of9 Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2012 at 4:26pm
I see what you mean TC, about plan A.

Sha, the point you make about theses youngsters out here selling kicks just to buy kicks is valid. However, I feel like anyone out here copping the new releases just to stunt for little while with their pals only to sell them to get the next release is a blemish on the sneaker culture all together and therefore deserves zero consideration with regard to new release procedures.

Salvi, you're right.
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Posts: 1287 		Post Options Post Options   Quote SnowMan0869 Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2012 at 5:35pm

In reality this will hurt more then help. Now instead of getting there at 3am they will start lining up earlier since its going to be first come first serve. Also not allowing pre orders mean more people have to show up, the more people you get in a group the lower the IQ of the group gets which will lead to fights and "you cut me in line". I think the only way to do it, if Nike wont make more shoes, is to have a ticket system. You come in, you go through a check point and get a ticket, when they run out then the shoes will be gone.
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Posts: 918 		Post Options Post Options   Quote xDuBz201 Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2012 at 9:39pm
Originally posted by X SalviOutlaw X

Nike created this problem by not making enough pairs.

Simple solution, make more.
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Posts: 24521 		Post Options Post Options   Quote X SalviOutlaw X Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2012 at 10:56pm
^ That's pathetic. LOL
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